Glamorous, bold, and extremely fashionable are just some of the words we use to describe both Sabah’s design style, and the energy we wanted to bring to her brand identity. With a blank slate, we leaned in on Sabah’s initials to create a unique ligature that felt like it had strong structure to it. Implementing the classic color scheme of black and white, with an accent color that suited Sabah’s personal touch, we fleshed out her brand identity and brought it to life on her website. 

It was important to Sabah to emote how her personableness was brought to every client experience, and we expressed this with a full suite of print collateral that included folders, business cards, notecards, and letterhead with a letterpress finish.