SLATE Art’s design needs were unique. Strategically, they needed two separate sites, one for the gallery and one for Slate’s art consulting. The branding would be right for both aspects of the business, but the user experience and communications for each offering needed its own space. 
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Logistically, the gallery site was moved off of WordPress and onto ArtCloud, leveraging the existing gallery inventory already on ArtCloud. The consulting site shifted to a Squarespace site, where customization was implemented where needed. The consulting site was built to be a robust B2B site with gallery aesthetics.